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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Author: Underhill, Paco
Your Price: $7.29
Retail Price:$16.00
Your Savings:$8.71(54%)
ISBN: 1416595244 / 9781416595243
Format: Paperback
Publisher: Simon & Schuster
Release Date: 2008-12-30
Condition: New with remainder mark.
Availability: 61 in stock Free Shipping with $35+ Order
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai;an uber luxurious Sao Paolo department store provides its customers with personal shoppers;a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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