The Business of Good is the groundbreaking story of why and how social entrepreneurship is changing everything we know about business and everything we thought we knew about ourselves. For the first time, the incredible story of why this movement has emerged as a transformative business model is revealed. Readers will learn how they can be part of this growing social entrepreneurial trend. From billions invested via Wall Street to millions endowed on college campuses, The Business of Good illustrates all the newfound opportunities that can be harnessed by those interested in social entrepreneurship. All the secrets to success a social entrepreneur needs to know are laid out in this book: from divulging their true D.N.A, (Dogmatic, Nerve, Authenticity), to the three rules that must be followed to the keys to hiring the right team to the best way to use social media and how to leverage free media.