The rise and fall of Michigan football by New York Times bestselling author, John U. Bacon
World-renowned professors, researchers, and alumni. An $8 billion endowment. The banner, the band, and the Big House---the biggest stadium in North America. Arguably the nation's greatest public university and its greatest college football program can both be found in Ann Arbor, Michigan.
Yet over the past decade, Michigan's football program collapsed into almost unrecognizable mediocrity, and its fall pulled the university itself into conflict, controversy, and crisis. CEO-turned-Athletic-Director Dave Brandon's guiding principle, "If it ain't broke, break it!" transformed Michigan's rock-solid 135-year old operation into a dazzling money machine, placing profits over students, lettermen and fans. Just four years into Brandon's tenure, however, the money started drying up, they failed to fill the Big House, and the students held a campus rally demanding the athletic director be fired.
In a story that will resonate with college football fans nationwide, Endzone shows how the commercialization of college sports imperiled not only the traditions of one of the nation's most respected athletic programs, but the University's very identity. Bacon's unparalleled access tells the story from the creation of Michigan tradition to the failed tenure of Coach Brady Hoke to the unprecedented uprising that culminated in Jim Harbaugh - the hottest coach in the country---turning down the NFL to return to the place he loved most: Michigan.