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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Publisher's Overstock

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Author: Robinson, Steve
Your Price: $10.09
Retail Price:$18.99
Your Savings:$8.90(47%)
ISBN: 1400213223 / 9781400213221
Format: Paperback
Publisher: Thomas Nelson
Release Date: 2020-08-25
Condition: New publisher's overstock.
Availability: 2 in stock Free Shipping with $35+ Order
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company&rsquo
s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "
Eat Mor Chikin"
cow campaign.
Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company&apos
s founder, Truett Cathy, Robinson explains the important traits that built the company&apos
s culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company&apos
s approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

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