Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation *Very Good*

Very Good: Scratch and dent. Cover may have wear, dings, tears, other damage, or be missing dust jacket.
Publisher: HarperBusiness
ISBN: 9780061766084
Type: Hardcover

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking